21 Albuquerque International Balloon Fiesta 2022 Media Guide SPONSORS & ECONOMICS Many of the magnificent events presented at Balloon Fiesta are due in large part to the local and national businesses that sponsor them. Balloon Fiesta sponsorships demonstrate commitment to the event and community and provide an opportunity for employees to get involved. The cost of sponsoring at Balloon Fiesta varies based upon the visibility and promotion a sponsor receives from its association with the event. There are currently more than 150 organizations from small local businesses to international corporations that find Albuquerque International Balloon Fiesta a worthwhile investment. Representing a significant portion of the Balloon Fiesta’s funding, sponsors are vital to the success of the community celebration. For a complete listing of sponsors, visit https://balloonfiesta.com/Official- Sponsors or email [email protected]. ATTENDANCE AND ECONOMIC IMPACT The 2019 Albuquerque International Balloon Fiesta attracted an estimated 866,414 guest visits during the nine- day event. According to the 2019 economic impact and guest research study commissioned by the Balloon Fiesta, it is estimated that 71.4 percent of visitors to Balloon Fiesta were from outside of New Mexico. Balloon Fiesta guests generated an estimated $186,820,480 of total economic impact for businesses in the Albuquerque metropolitan area, $109,894,400 of that amount being direct economic impact FINANCING BALLOON FIESTA Albuquerque International Balloon Fiesta is a non-profit (501-c-3) organization, based in New Mexico. It is a self-sustaining event that reinvests revenue back into the event. It is managed by a volunteer board of directors and a full-time staff of 18 people. The organization receives no direct monetary subsidies from any government taxing authority. The organization raises more than $10 million each year to produce the nine-day festival. Funding comes from five primary sources. •RV Space Rentals •Concession Fees •Admission and Parking •Merchandise Sales •Sponsorships

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